Michael Senoff – Hidden Marketing Assets Pro System

Michael Senoff Hidden Marketing Assets Pro System [Instant Download]

1️⃣. What is Hidden Marketing Assets Pro System:

The Hidden Marketing Assets (HMA) Pro System is a complete online course that gives marketing consultants the tools and plans they need to build their business and get great results for clients. Made by Michael Senoff, a well-known marketing expert, this course takes his many years of knowledge and puts it into an easy-to-follow, step-by-step system.

From uncovering unique selling propositions (USP) to implementing profitable campaigns across multiple channels, the HMA Pro course covers everything consultants need to succeed.

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📚 PROOF OF COURSE

2️⃣. What you will learn in Hidden Marketing Assets Pro System:

In the Hidden Marketing Assets Pro System, you will gain the skills to:

• Attract high-paying consulting clients
• Conduct in-depth business analysis
• Develop powerful unique selling propositions
• Create effective marketing strategies and materials
• Boost sales through proven techniques
• Leverage hidden marketing assets for growth
• Establish yourself as a top marketing consultant

The course includes detailed implementation guides, tools and real-world case studies. You’ll learn to deliver lucrative consulting services and build a thriving practice.

3️⃣. Hidden Marketing Assets Pro System Course Curriculum:

Pro 1-48:

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✅ HMA Implementation Guides

Module One: Foundation Of The HMA Marketing System (46 Pages)

• Foundation
• System Philosophy and Uniqueness
• Actual Case Studies
• Sample System Outline/Proposal
• Sample Client Agreement
• Fee Based Agreement
• Contingency Agreement

Module Two: How To Successfully Grow Your Consulting Practice (217 Pages)

• Mission Statement/USP Of HMA Marketing System Tele-Prospecting Scripts And Telephone Follow-Up Letter
• Marketing Assessment Questionnaire
• Marketing Presentation To Prospective Client
• How To Close A New Client
• How To Determine The Fee
• Fee Based Direct Mail Letter/Email Marketing Brochure Ideas
• Large Postcard Promoting 30 Minute Consultation Seminar
• 21 Page Marketing Report For Use In Prospecting
• FREE REPORT: How To Increase Your Business Revenue And Profits 25%-100%
• Chamber Of Commerce Endorsement Letter
• Seminar Workshop On Hardcopy And PowerPoint
• New Promotion Letters And Agreement For Group Training – Train The Trainer Workshops
• Quick Fix Marketing – One-Shot Turn Around Strategies For 50 Different Companies
• The Headline Bank – 100 Of The Top Money Making Headlines Ever Written
• Other Prospecting Methods – Business Shows, Groups And Associations, Niche Marketing Vertical Marketing
• Phone Consultation Outline

Module Three: Determining a Business’ Unique Selling Proposition (USP) (68 Pages)

• Overview
• Definition Of USP And Examples Of Successful USPs
• Project Implementation – The Four Steps Needed To Successfully Implement This Module
• How To Determine And Write A USP For Your Client
• Focus Group Questions With Owner And Staff Customer Survey Questions
• Competitive Analysis Matrix

Module Four: Integrating The USP And Leveraging Current Marketing For Increased Sales (136 Pages)

• Overview: How To Determine A Client’s Current Selling Process
• Project Implementation: The Four Steps Needed For Successful Implementation Of This Module
• Implementing Follow-Up Systems
• Customizing A Sales Training Workshop For Your client.
• Sample Of Sales Training Workshops With The Answers – Also On DVD
• Developing Packages And Value Added Services
• Productivity And Sales Report Samples
• Personality Profile To Identify The Right Sales People

Module Five: Database Marketing – Increasing The Value Or Worth Of A Customer And Increasing Revenue And Profit By Increasing Repeat Purchases (57 Pages)

• Overview
• Project Implementation –  Four Steps Needed To Successfully Implement This Module
• Identify And Segment Customer Base
• Back-End Selling Opportunities
• Sample Letters To Increase Purchases And To Reactivate Past Customers
• 12 Letters To Use In Follow-Up To Prospective Customers
• Special Savings Certificate Sample

Module Six: Creating Profitable Media Advertising (135 Pages)

• Overview
• The Advertising Situation Analysis Tool The Creative Strategy
• How To Do Good Copywriting For Advertising And Developing The Media Plan
• 50 Page Report On Yellow Pages Advertising And Newspaper Scoring
• How To Write And Schedule Effective Radio Commercials
• Project Implementation – The Four Steps Needed To Implement This Module
• How To Use Local Advertisers, Designers, Printers For Outsource Help

Module Seven: Marketing Alliances (48 Pages)

• Overview
• Project Implementation – The Four Steps Needed To Implement This Module
• How To Uncover Marketing Alliance Prospects
• Sample Letters Of Cross Promotion, Ticket To Event Cross Promotion, Value Card Cross Promotion, And Reverse Cross Promotion
• Joint Venture Sales Letters
• Joint Venture Prospecting Letters

Module Eight: Community Marketing/PR (23 Pages)

• Overview
• Project Implementation – The Four Steps Needed To Implement This Module
• How To Determine And Create Newsworthy Material About Your Client
• How To Write A Press Release
• Sponsorship/Contribution: How To Turn Them Into Marketing Tools
• Implementing Community Marketing Efforts
• How To Turn Your Business Into An Education/Teaching Business

Module Nine: Direct Marketing (92 pages)

• Overview
• Project Implementation: The Four Steps Needed To Implement This Module
• How To Find Mailing Lists
• Determining The Appropriate Lists/Target Marketing Testing The List
• How To Write Direct Mail Copy
• How To Get The Best Response To Any Direct Marketing Effort
• The Envelope
• Postage
• Headlines
• Urgency
• P.S.
• Compelling Offer
• Short Or Long Copy?
• What Are All The Direct Marketing Tools And How To Use The Right One!
• Tele-Prospecting
• Direct Mail
• Email
• Website
• Salespeople
• Infomercial
• Newsletter/E-Zines

 Internet Marketing (241 pages)

• Overview
• What Is Your Business Objective
• Website Scorecard
• Branding On The Web
• Steps To An Effective Website
• E-Commerce With Your Website

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✅ Group Training Workbooks

• Workbook #1: Uncovering Your Unique Selling Proposition (35 Pages)
• Workbook #2: Integrating USP For Exponential Growth (16 Pages)
• Workbook #3: Database Marketing (26 Pages)
• Workbook #4: Strategic Marketing Alliances (15 Pages)
• Workbook #5: Custom Advertising (36 Pages)
• Workbook #6: Community Relations And PR (14 Pages) 
• Workbook #7: One-to-One Direct Marketing (41 Pages)
• Workbook #8: Internet Marketing – Is Your Website Making Enough Sales? (16 Pages)

and much more…

4️⃣. Who is Michael Senoff?

Michael Senoff is a world-renowned interviewer and marketing consultant with over 117 hours of proprietary audio content on business growth strategies. As the Founder and Executive Director of HardToFindSeminars.com, he provides superior business knowledge in accessible digital format to professionals worldwide.

With decades of experience training over 2000 members in marketing and consulting skills, Michael’s expertise is sought after by the US Department of Commerce, major corporations like Dell and IBM, and businesses of all sizes. He’s an industry leader in using audio interviews strategically for marketing.

Michael is dedicated to empowering consultants and businesses with proven systems for success. His background in audio marketing, business development training, and most importantly, distilling knowledge from top performers, has enabled him to create one of the most impactful marketing consulting courses available.

5️⃣. Who should take this course?

• Aspiring marketing consultantsEstablished consultants looking to uplevel their skillsBusiness coaches and strategistsEntrepreneurs and business ownersSales and marketing professionalsAnyone wanting to tap into the lucrative world of marketing consulting

6️⃣. Frequently Asked Questions:

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