Heather Morgan – Salesfolk – Cold Email Mastery Course

Heather Morgan Cold Email Mastery Course [Instant Download]

1️⃣. What is Cold Email Mastery?

Cold Email Mastery teaches you how to write B2B sales emails that get responses. The course shares the exact templates and strategies that helped SalesFolk’s clients make over $134 million.

You’ll learn how to craft compelling subject lines, write persuasive email copy, and create multi-touch campaigns that convert prospects into meetings.

The training includes 24+ video lessons showing real examples of successful cold emails that you can adapt for your business.

📚 PROOF OF COURSE

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2️⃣. What you’ll learn in Cold Email Mastery:

This comprehensive cold email course gives you actionable strategies to transform your sales outreach. Here’s what you’ll master:

• Subject Line Mastery: Create attention-grabbing subject lines that boost open rates
• Campaign Strategy: Build effective 8-touch email sequences that convert
• List Building: Develop accurate buyer personas and targeted prospect lists
• Email Copywriting: Write compelling messages that resonate with your audience
• Follow-up Mastery: Create follow-up sequences that don’t annoy prospects
• Deliverability: Ensure your emails reach inboxes, not spam folders

By the end of this course, you’ll have the skills to craft cold emails that consistently generate qualified meetings and drive sales.

3️⃣. Cold Email Mastery Course Curriculum:

✅ Section 1: Fundamentals of Cold Email

This foundational section introduces students to the core principles of effective cold email outreach. The curriculum begins with essential concepts and gradually builds toward advanced prospect research techniques, establishing the groundwork for successful email campaigns.

Module 1.1: Getting Started
This introductory module establishes the fundamental principles of cold email outreach. Students learn the basic framework for creating effective cold emails while understanding common pitfalls to avoid.

• Video Lessons 1.1-1.4 (Video)
• Course Materials (PDF)

Module 1.2: Prospect Research
This module teaches advanced techniques for researching potential clients using journalistic methods. Students learn to gather relevant information that enables personalized and targeted outreach.

• Research Methodology Lessons 2.1-2.6 (Video)
• Research Framework Guide (PDF)

✅ Section 2: Email Composition Elements

This section breaks down each component of an effective cold email, focusing on crafting compelling content that drives engagement and response rates.

Module 2.1: Subject Lines and Openings
Students learn to create attention-grabbing subject lines and powerful opening sentences that increase email open rates and engagement.

• Subject Line Techniques 5.1-5.6 (Video)
• First Sentence Mastery 6.1-6.6 (Video)
• Implementation Guidelines (PDF)

Module 2.2: Trust Building Elements
This module focuses on establishing credibility and trust through social proof and strategic messaging.

• Social Proof Integration 7.1-7.5 (Video)
• Trust Building Framework (PDF)

✅ Section 3: Advanced Email Strategy

The curriculum advances into sophisticated email techniques and campaign management strategies for scaling successful outreach efforts.

Module 3.1: Campaign Development
Students learn to create cohesive email campaigns that maintain engagement across multiple touchpoints.

• Campaign Structure Lessons 18.1-18.6 (Video)
• Campaign Planning Guide (PDF)

Module 3.2: Response Optimization
This module covers advanced techniques for analyzing and improving email campaign performance.

• Analytics and Optimization 19.1-19.4 (Video)
• Performance Metrics Guide (PDF)

✅ Section 4: Technical Implementation

This section addresses the technical aspects of email delivery and campaign execution at scale.

Module 4.1: Email Deliverability
Students learn crucial practices for ensuring emails reach their intended recipients and maintain high deliverability rates.

• Deliverability Best Practices 21.1-21.2 (Video)
• Technical Implementation Guide (PDF)

✅ Section 5: Specialized Applications

The final section covers specific use cases and advanced applications of cold email strategies.

Module 5.1: Organization-Wide Outreach
This advanced module teaches strategies for targeting and engaging multiple stakeholders within an organization.

• Enterprise Outreach Lessons 24.1-24.6 (Video)
• Multi-Stakeholder Strategy Guide (PDF)

Module 5.2: Supplementary Resources
Additional webinar content and case studies provide real-world applications and advanced techniques.

• Recorded Webinar Sessions (Video)
• Implementation Worksheets (PDF)
• Case Study Analysis (PDF)

The curriculum concludes with comprehensive resources including webinar recordings, implementation guides, and practical worksheets that reinforce the learning objectives and provide ongoing reference materials for successful cold email campaigns.

4️⃣. Who is Heather Morgan?

Heather Morgan is the founder and CEO of SalesFolk, specializing in B2B cold email strategy. Before starting SalesFolk, she worked at the World Bank and later found success in tech sales through effective cold emailing.

SalesFolk was the first company to focus solely on cold email strategy. Under Morgan’s leadership, they’ve helped over 560 B2B companies improve their email campaigns.

Growth expert Lincoln Murphy calls her the “Queen of Cold Email” for her ability to craft messages that get responses. Her clients have generated millions in revenue using her methods.

Her proven email strategies work across different industries, from tech startups to large enterprises. Companies pay thousands to learn her cold email system, which is now available in this course.

5️⃣. Who should take Heather Morgan Course?

The Cold Email Mastery Course teaches you how to write emails that get responses. This course is for:

• Sales Teams who want higher response rates and more meetings from cold emails
• Business Development professionals looking to find and connect with better prospects
• Marketing Teams who need to create email campaigns that convert
• Business Owners who want to use cold email to grow their company
• B2B Professionals who need better results from their outreach emails

Whether you’re just starting with cold email or already running campaigns, you’ll learn proven strategies to improve your results. If you want to master B2B email outreach, this course will show you how.

6️⃣. Frequently Asked Questions: