Tom Pool - Advanced Technical SEO (Brighton SEO)

    Tom Pool – Advanced Technical SEO (Brighton SEO)

    Original price was: $997.00.Current price is: $17.00.

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    Tom Pool Advanced Technical SEO Course [Instant Download]

    What is Tom Pool Advanced Technical SEO

    1️⃣. What is Tom Pool Advanced Technical SEO:

    Tom Pool’s Advanced Technical SEO course teaches you complex technical SEO hands-on.

    The course focuses on key areas like making websites easier for search engines to crawl, improving page loading speeds, and understanding server log files.

    Tom Pool, who leads SEO at Blue Array agency in the UK, designed this course for people who want to solve difficult technical SEO problems.

    You’ll learn practical skills to handle advanced SEO challenges in real-world situations.

    Instructor Profile:

    Tom Pool is the Technical SEO Director at Blue Array, the UK’s largest pure-play SEO agency. He’s an experienced SEO professional known for his expertise in technical SEO and his regular presence on the SEO speaking circuit.

    Tom also won the UK Young Search Professional of the Year in 2019 and is the founder of BrightonSEO. His vast experience and dedication to teaching make him the ideal instructor for anyone looking to master advanced technical SEO.

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    Advanced Technical SEO Course
    Tom Pool Bright SEO course

    2️⃣. What you’ll learn in Advanced Technical SEO:

    In this comprehensive course, you will gain the skills needed to boost your website’s technical performance, ensuring it aligns with SEO best practices.

    • Crawlability & Crawl Budget: Learn how search engines crawl your site and optimize your crawl budget effectively.
    • Indexing Techniques: Master how to make search engines properly index your content.
    • Page Speed Optimization: Learn ways to make your website load faster and improve user experience.
    • Server Log File Analysis: Understand how to read server logs to find and fix SEO issues.
    • Mobile-first SEO: Master mobile-first optimization since Google prioritizes mobile search.
    • International SEO & Schema: Learn how to optimize for different countries and use schema markup to help search engines understand your content better.

    By the end of this course, you’ll have practical knowledge to make meaningful technical SEO improvements to your website.

    3️⃣. Advanced Technical SEO Course Curriculum:

    The course has four main parts that teach different aspects of technical SEO:

    • Section 1 – Introduction, IA, and Crawling: Covers SEO basics, website structure, and how to help search engines find your pages.
    • Section 2 – Indexing, Content, and Speed: Shows you how to get pages indexed, handle duplicate content, optimize for mobile, and make sites faster.
    • Section 3 – Ultra-Advanced Techniques: Teaches you how to analyze server logs, use Python for SEO tasks, and work with HTTP headers.
    • Section 4 – International SEO, Schema, and HTTPS: Focuses on multi-country SEO, adding structured data, securing your site, and using Google’s SEO tools.

    These sections will give you the knowledge to handle complex technical SEO challenges.

    4️⃣. Who should take Tom Pool’s Course?

    This course is designed for individuals with a basic understanding of SEO who want to enhance their technical SEO knowledge. Whether you’re a beginner or an experienced marketer looking to refine your skills, this course offers valuable insights.

    • Beginners: Individuals with basic SEO knowledge who want to explore the technical side.
    • SEO Professionals: Those looking to deepen their understanding of advanced technical concepts.
    • Website Managers: Anyone responsible for managing website performance and looking to improve technical SEO aspects.
    • Digital Marketers: Marketers who want to understand the technical foundation of SEO to support their broader digital strategies.

    If you’re interested in gaining a deeper understanding of the technical side of SEO, this course is for you.

    5️⃣. Frequently Asked Questions:

    Q1: What is Technical SEO?

    Technical SEO refers to the process of optimizing a website’s infrastructure to ensure it meets the technical requirements of search engines. This includes improving crawlability, indexing, page speed, and other technical elements that help search engines understand and rank your website better.

    Q2: Why is crawl budget important in SEO?

    Crawl budget is the number of pages a search engine will crawl on your website within a given time frame. Optimizing crawl budget ensures that important pages are prioritized and crawled by search engines, which helps in better indexing and improved search visibility.

    Q3: How does mobile-first indexing impact SEO?

    Mobile-first indexing means that Google primarily uses the mobile version of your website for indexing and ranking. Ensuring your website is mobile-friendly is crucial to maintain search engine rankings and deliver a great user experience on mobile devices.

    Q4: What are server log files, and why are they important for SEO?

    Server log files contain records of all requests made to your web server. Analyzing server log files can provide insights into how search engines are crawling your site, identify crawl errors, and help optimize the crawl budget, ultimately improving your site’s technical performance.

    Q5: How does structured data help with SEO?

    Structured data, such as schema markup, helps search engines understand your content better and can enhance your search presence with rich snippets. Implementing structured data correctly can improve your website’s click-through rate and visibility in search results.

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