Donald Miller The StoryBrand Online Marketing Workshop Course [Instant Download]
1️⃣. What is The StoryBrand Online Marketing Workshop?
The StoryBrand Online Marketing Workshop is a business messaging program teaching you how to create marketing that customers actually understand and respond to.
The course includes 21 videos showing Donald Miller’s proven storytelling methods developed to help businesses connect with customers.
It focuses on a seven-part framework that transforms your confusing marketing into clear messages, making your business stand out and driving more sales.
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2️⃣. What you’ll learn in StoryBrand Online Marketing Workshop:
The StoryBrand Online Marketing Workshop gives you tools to make your marketing clearer and more effective. Here’s what you’ll learn:
- Brand narrative creation: Craft a story that puts your customer as the hero
- Message clarity techniques: Create simple messaging that cuts through confusion
- Marketing strategy development: Build a solid plan based on storytelling principles
- Sales funnel creation: Design a five-part sales funnel that turns visitors into customers
- Customer engagement methods: Connect with your audience using powerful brand stories
- Framework implementation: Use the StoryBrand framework in all your marketing
This course works for both marketing beginners and experts. When you finish, you’ll know how to create marketing that connects with customers and grows your business.
3️⃣. StoryBrand Online Marketing Workshop Course Curriculum:
✅ Core Concepts
This foundational section introduces the StoryBrand framework and teaches how to create a clear message that resonates with customers. Students learn to position the customer as the hero of the story while the brand serves as the guide who helps solve their problems.
The BrandScript document serves as the central tool for organizing your brand’s message according to storytelling principles. The workbook provides practical exercises to implement these concepts into real marketing materials.
The five Core Concepts videos likely walk through the essential elements of the StoryBrand framework, including identifying customer problems, positioning your brand as the guide, establishing authority, creating a clear plan, and calling customers to action.
✅ Module 1: Introduction to StoryBrand
This module establishes why storytelling matters in marketing and introduces the fundamental StoryBrand principles. Students learn why traditional marketing fails and how narrative structure creates compelling messages that customers respond to.
The Apple iPad Air commercial case study demonstrates effective storytelling in action, showing how a major brand positions its customers as the hero of their own story while the product serves as the enabling tool.
✅ Module 2: Character and Problem
This module focuses on identifying your customer (the hero) and clearly articulating the problems they face. Students learn to define external, internal, and philosophical problems that motivate customers to engage with your brand.
The Edward Jones commercial case study illustrates how to effectively demonstrate understanding of customer problems and position financial services as the solution.
✅ Module 3: Guide and Plan
This module teaches how to position your brand as the guide with empathy and authority, then create a clear plan for customers to follow. Students learn to establish credibility and map out simple steps that remove confusion from the buying process.
The Discover card commercial demonstrates how to present a clear, simple plan that customers can easily understand and follow.
✅ Module 4: Call to Action
This module focuses on creating effective calls to action that convert prospects into customers. Students learn to develop direct and transitional CTAs that guide customers through their buyer’s journey without confusion.
The Obama Campaign Ad serves as a case study for effective calls to action in marketing, showing how clear directives can drive engagement.
✅ Module 5: Success and Failure
This two-part module explains how to paint a picture of what success looks like with your product and what failure looks like without it. Students learn to leverage both aspirational and avoidance motivations in their marketing messaging.
✅ Module 6: Creating Emotional Connections
This module teaches techniques for creating emotional engagement with potential customers. Students learn how to use story-driven elements to forge deeper connections that motivate action.
The Volkswagen and “Most Shocking Second a Day” video case studies demonstrate powerful emotional storytelling techniques that capture attention and drive message retention.
✅ Module 7: Implementation Strategies
The final module focuses on practical implementation of the StoryBrand framework across different marketing channels. Students learn to translate their BrandScript into website copy, email campaigns, social media, and other marketing materials.
The Booking.com commercial case study shows effective implementation of StoryBrand principles in action, demonstrating consistency across marketing channels.
✅ Execution Section
This five-part section provides practical guidance on implementing the StoryBrand framework in real-world marketing efforts. Students learn step-by-step processes for creating websites, email campaigns, lead generators, and other marketing assets that convert prospects into customers.
The execution videos likely walk through the technical aspects of creating marketing materials, setting up systems, and measuring results to ensure the StoryBrand message is effectively deployed.
4️⃣. Who is Donald Miller?
Donald Miller is a business consultant, bestselling author, and marketing expert who changed how companies create brand messages. He first became known for his book “Blue Like Jazz” before focusing on helping businesses communicate better.
As StoryBrand’s founder and CEO, Miller created a marketing framework based on storytelling principles. His method has helped thousands of companies make their messages clearer and connect with customers.
His book “Building a StoryBrand” became a Wall Street Journal bestseller. Major brands like Pantene, Chick-fil-A, and Intel have used his expertise.
Miller speaks worldwide about storytelling in business and hosts workshops to help companies improve their marketing.
His approach is simple yet powerful he teaches businesses to put customers at the center of their story instead of focusing on the brand.
5️⃣. Who should take Donald Miller Course?
The StoryBrand Online Marketing Workshop is ideal for anyone who struggles to explain their business value clearly. This course is for:
- Business owners who need to stand out in busy markets.
- Marketing professionals looking for a proven framework to create better campaigns.
- Entrepreneurs wanting to build a solid brand foundation from day one.
- Sales teams aiming to create pitches that turn prospects into customers.
- Non-profit leaders who need to communicate their mission better to donors.
If you’re tired of wasting money on marketing that doesn’t connect with customers, this workshop gives you the clarity and strategy to cut through the noise.
6️⃣. Frequently Asked Questions:
Q1: How can I create effective marketing messages?
Focus on customer problems, not your business features. Use simple language a child could understand. Test your message with someone outside your company to make sure it’s clear.
Q2: Why is brand messaging clarity important?
Clear messaging helps customers quickly understand what you offer. When messages are confusing, people ignore them. Businesses with clear messaging see 30% higher conversion rates than those with complicated messages.
Q3: What makes customers connect with a brand?
Customers connect with brands that understand their problems and offer clear solutions. They want to be the hero, not your brand. Stories create stronger connections than feature lists.
Q4: How do I know if my marketing is working?
Good marketing increases website traffic, leads, and sales. Track these numbers monthly. If you’re spending money but not seeing growth, your message needs more clarity.
Q5: What’s the biggest marketing mistake businesses make?
Most businesses talk too much about themselves instead of customer problems. They use jargon customers don’t understand. Simple, customer-focused messaging about solving problems works best.
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