Systems For Success 7.0 (SFS 7.0): Commercial Real Estate Mastery

Mike Lipsey Systems For Success 7.0 Course [Instant Download]

1️⃣. What is Systems For Success 7.0?

Systems For Success 7.0 (SFS 7.0) is a course for commercial real estate professionals to win more listings and close more deals.

Created by Mike Lipsey, it offers 50 practical modules teaching essential skills: building prospect databases, converting calls to meetings, delivering effective presentations, representing tenants, conducting successful property tours, and building strong brokerage teams.

The program provides ready-to-use templates and scripts to increase your commissions in today’s competitive market.

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2️⃣. What you’ll learn in Systems For Success 7.0 course:

Systems For Success 7.0 delivers practical training to help you excel in commercial real estate. Here’s what you’ll learn:

• Business development techniques to build and leverage databases, utilize technology, and implement effective marketing campaigns
• Presentation strategies that win clients, including preparation methods and closing techniques
• Phone selling skills to improve your call-to-meeting conversion ratio
• Investment sales approaches for finding opportunities and winning listings
• Team building frameworks to create high-performing brokerage teams
• Digital marketing methods to enhance your personal and company branding

This comprehensive training program combines Lipsey’s 40+ years of industry expertise into actionable strategies for both new and experienced commercial real estate professionals.

3️⃣. Systems For Success 7.0 Course Curriculum:

✅ Module 1: The Business Development Machine 7.0

This foundational module establishes the core principles of successful business development in commercial real estate (CRE). It emphasizes the importance of building and maintaining a quality database as the backbone of prospecting efforts.

Students learn to leverage modern technology to build momentum in their business development efforts and create effective e-touch campaigns that enhance their personal and company brand. The module also covers strategic use of print materials and techniques for cultivating lasting client relationships that generate repeat business and referrals.

✅ Module 2: Selling By Phone 7.0

This module focuses on Mike’s best practices for effective phone communication, a critical skill in commercial real estate. Students learn techniques to overcome call reluctance, improve contact-to-meeting conversion rates, and conduct effective phone conversations that lead to appointments and deals.

✅ Module 3: Performance Leasing 7.0

This section teaches the art of the listing presentation for leasing properties. Students learn how to showcase their expertise, demonstrate market knowledge, and effectively communicate value to potential clients, increasing their chances of securing property listings.

✅ Module 4: Best Practices For Tenant Rep 7.0

This module covers the specialized field of tenant representation. Students learn effective prospecting techniques specifically for tenant rep and how to advise clients on total cost of occupancy beyond just the base rent.

The curriculum highlights how to analyze and communicate various considerations beyond rent that impact a tenant’s decision, such as operating expenses, tenant improvement allowances, and lease flexibility.

✅ Module 5: The Perfect Tour 7.0

This section focuses on creating memorable property tours that convert prospects into clients. Students learn to optimize the tenant experience during tours and execute effective “flash tours” that make efficient use of everyone’s time.

The module emphasizes techniques for making tours memorable and distinctive, helping properties stand out in a competitive market and improving the likelihood of successful transactions.

✅ Module 6: Presentations That Win 7.0

This comprehensive presentation module teaches multiple presentation formats including the 5-Step Classic and the Advanced 50-50 Yellow Pad approach. Students learn thorough preparation techniques and presentation “show stoppers” that capture audience attention.

The module also covers effective closing techniques to secure commitments at the end of presentations, turning persuasive pitches into successful deals.

✅ Module 7: Essential Commercial Real Estate Knowledge

This module provides foundational knowledge critical for commercial real estate professionals. It covers market research methodologies, brokerage basics, and fundamental commercial real estate finance concepts that form the knowledge base for successful brokers.

✅ Module 8: Brokerage Jumpstart For Rookies

Designed specifically for new brokers, this section helps rookies establish a solid foundation in the industry. It includes specialized techniques for overcoming call reluctance, a common challenge for new brokers, taught in a progressive two-part approach.

✅ Module 9: Maintaining And Expanding Existing Relationships

This module presents a systematic 10-step approach to nurturing, growing, and protecting client relationships. Students learn how to transform one-time clients into long-term partners who provide repeat business and referrals.

✅ Module 10: Brokerage Management

This leadership-focused section covers accountability systems for rookie brokers and provides a comprehensive two-part guide to building a successful brokerage firm. It equips managers and brokers with the tools to build and lead effective teams.

✅ Module 11: Investment Sales – Finding The Outlier 7.0

This specialized module teaches the financial analysis needed for investment sales. Students learn to calculate accurate Broker Opinion of Value (BOV) and develop winning strategies for securing investment property listings in a competitive market.

✅ Module 12: Lease Vs Own

This financial analysis module helps brokers advise clients on the lease versus purchase decision. The multi-part curriculum explores the financial implications of both options and provides frameworks for analysis that brokers can use with clients.

✅ Module 13: Sale Lease Back

This advanced financial module introduces lease valuation concepts critical for sale-leaseback transactions. Students learn to build sophisticated lease valuation models through a two-part process that analyzes the financial components of these complex deals.

✅ Module 14: Lease Buy Out

This technical section covers lease valuation basics specifically for buyout scenarios. Through a detailed case study, students learn to create Excel workbooks to analyze lease buyouts and interpret results to advise clients effectively.

✅ Module 15: Team Brokerage 7.0

This focused module presents “The Five Boxes” framework for team brokerage, helping brokers understand the key components and structures needed for successful collaborative brokerage teams.

✅ Module 16: How To Create A High Performing Team

This comprehensive team-building module explores the essential components of effective teams and uses personality insights and DISC assessment to optimize team composition. It addresses generational differences in the workplace and provides strategies for accelerating career growth through better understanding of personality types.

✅ Module 17: Marketing And Branding In A Digital World

This modern marketing module covers personal and company branding strategies, including messaging consistency and follow-through. Students learn to assemble effective marketing and branding kits and understand digital marketing KPIs, SEO, and software tools for marketing management.

✅ Module 18: How To Leverage Your CRM

This technology-focused module explains the strategic role of CRM systems in commercial real estate. Students learn to create and maintain winning databases and leverage CRM capabilities to generate and close new business opportunities.

✅ Module 19: Selling By Phone

This expanded phone skills module helps brokers improve their call-to-contact and contact-to-meeting ratios. It presents a systematic approach from initial research through closing, emphasizing the phone as a critical business development tool.

✅ Module 20: Team Brokerage

This in-depth team module explores various team structures including teams, partnerships, and alliances. It helps brokers identify their strengths, build effective team systems, and implement appropriate measurement and compensation structures.

✅ Module 21: Negotiating To Win

This two-part negotiation module presents tactical approaches to winning negotiations in commercial real estate. Students learn both basic and advanced negotiation tactics that help maximize deal terms for their clients.

✅ Module 22: The Perfect Tour

This expanded touring module presents a systematic process for delivering best-in-class property tours. Students learn proven best practices for tours that effectively showcase properties and lead to successful transactions.

✅ Module 23: Prospecting At It’s Finest – Emerging Markets 101

This specialized prospecting module focuses on identifying and capitalizing on emerging markets. Students learn to build targeted databases for these markets and implement prospecting techniques specific to areas experiencing growth and transformation.

✅ Module 24: Investment Sales For Private Clients

This client-focused investment module helps brokers understand the psychology and motivations of private owners and investors. It explores various private ownership structures and teaches techniques for maximizing property value and qualifying serious buyers.

✅ Module 25: Deal Making Finance (1031 Exchange)

This tax-oriented module provides a macro-level understanding of 1031 exchanges for investment properties. Students learn to calculate depreciation, a critical component in understanding the tax implications that drive many investment decisions.

✅ Module 26: Time Management

This productivity module teaches brokers how to schedule activities that lead to success and implement sustainable planning systems. It focuses on maximizing productive time and minimizing activities that don’t generate revenue.

✅ Module 27: Team Dynamics

This focused module identifies the five key activities that directly generate revenue in commercial real estate. It helps brokers prioritize these activities in their daily schedules to maximize income and results.

✅ Module 28: Calculator Workshop

This practical workshop provides hands-on training for financial calculations essential in commercial real estate. Students learn specific keystrokes and calculation methods that streamline financial analysis in client interactions.

✅ Module 29: Client Discovery And Needs Analysis

This client-centric module teaches sophisticated questioning techniques including open and closed probes. Students learn comprehensive approaches to client discovery and needs analysis that help tailor solutions to specific client requirements.

4️⃣. Who is Mike Lipsey?

Mike Lipsey is a recognized leader in commercial real estate training with over 40 years of experience. As President of The Lipsey Company, he specializes in education for real estate professionals.

Mike is an expert in sales, leasing, presentations, negotiations, and customer service. His Systems For Success 7.0 represents the most advanced version of his teaching methods.

He authored “Systems for Success: The Complete Guide to Selling, Leasing, Presenting, Negotiating & Serving in Commercial Real Estate,” a valuable resource for professionals at all levels. His approach focuses on practical systems, not theory.

The Lipsey Company shares insights on their YouTube channel. Thousands of commercial real estate professionals credit their success to Mike’s training programs.

5️⃣. Who should take Mike Lipsey Course?

Mike Lipsey’s Systems For Success 7.0 is perfect for commercial real estate professionals who want to grow their business. This course helps:

• New brokers who need to learn commercial real estate basics and how to find clients
• Experienced agents who want better presentation and negotiation skills to get more listings
• Team leaders who need to build and manage successful brokerage teams
• Investment sales specialists looking for better property valuation and 1031 exchange strategies
• Leasing professionals who want to improve tenant representation and property tours

The program gives you practical systems you can use right away to make more money. Whether you’re new to commercial real estate or already established, Systems For Success 7.0 provides valuable tools for every commercial real estate professional.

6️⃣. Frequently Asked Questions: