Luke Carthy – eCommerce SEO Training

Luke Carthy eCommerce SEO Training Course [Download]

What is Luke Carthy eCommerce SEO Training?

eCommerce SEO Training is the course by Luke Carthy, it teaches you how to optimize your online store using SEO (search engine optimization) and CRO (conversion rate optimization).

You’ll learn actionable strategies to increase organic traffic and make it easier for customers to buy from you.

Through real case studies and examples, you’ll see exactly how to apply these techniques to your business.

The course is valuable for both beginners and experienced professionals looking to improve their eCommerce performance.

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What you’ll learn in eCommerce SEO Training:

This comprehensive course equips you with the tools and knowledge to master eCommerce SEO and CRO. Here’s what you’ll learn:

• Choosing an eCommerce CMS: Understand the pros and cons of popular platforms like Shopify, WooCommerce, BigCommerce, and Magento.
• Site Search Optimization: Learn to configure and optimize internal site search for SEO and why excluding site search from search engines can be beneficial.
• Product Categories & Filters: Discover the best practices for category structures, pagination, and filter SEO to enhance user experience.
• Inventory Management: Simplify product indexing for search engines and learn strategies for handling out-of-stock items.
• Product Pages: Build high-converting product pages with SEO-friendly designs and breadcrumbs.
• Analytics & Measurability: Master Google Analytics and additional data points to measure performance.
• Customer-Centric Marketing: Improve page speed, personalize user experiences, and implement wow-factor functionalities.

By the end of this course, you’ll have a robust understanding of eCommerce SEO and CRO to grow your online store effectively.

eCommerce SEO Training Course Curriculum:

Luke Carthy’s course is structured into 12 in-depth modules to ensure comprehensive learning:

• Welcome: Overview and introduction to the course.
• Choosing an eCommerce CMS: Analyze Shopify, WooCommerce, BigCommerce, and Magento to determine the best fit for your needs.
• Internal Site Search: Learn why site search matters and how to configure it for SEO success.
• Product Categories: Optimize category structures, pagination, URLs, and hierarchy while avoiding duplicate content.
• Product Filters: Create SEO-friendly filters, define URL structures, and prioritize UX over SEO for filters.
• Menus & Navigation: Build customer-focused, SEO-friendly menus and evaluate the pros and cons of megamenus.
• Inventory Management: Manage out-of-stock items and ensure easy indexing for search engines.
• Product Pages: Design compelling, high-converting product pages with optimal breadcrumbs.
• Product Recommendations & UGC: Leverage user-generated content and recommendations to boost SEO and CRO.
• Internal Linking & Merchandising: Use merchandising as a powerful internal linking strategy.
• Analytics & Measurability: Dive into Google Analytics and advanced eCommerce metrics.
• Marketing & Personalization: Enhance page speed, implement personalization, and create exceptional user experiences.

Each module includes knowledge tests and hands-on examples to reinforce learning.

Who is Luke Carthy?

Luke Carthy is an eCommerce growth consultant and international speaker who helps online businesses achieve significant growth through SEO and conversion optimization.

He works with both B2B and D2C companies, including major brands like CAT, Renault, and Mayflex.

His expertise focuses on practical strategies that drive real results in eCommerce growth, SEO, and conversion optimization.

Luke shares his knowledge through clear, actionable advice that businesses can implement to boost their online performance.