Kim Kraus Schwalm – Research Beast

Kim Krause Schwalm Research Beast Course [Instant Download]

What is Kim Krause Schwalm Research Beast?

Research Beast by Kim Krause Schwalm is a copywriting research course teaching a six-step process to create high-converting copy.

The program includes videos, templates, and checklists that show you how to gather research “nuggets,” create detailed prospect profiles using the Prism Exercise, and identify unique mechanisms that make products stand out.

The course focuses on making copywriting research efficient and effective. You’ll learn to understand your audience deeply, find what makes products special through a 5-step features and benefits analysis, and develop compelling “big ideas” that drive sales.

Kim’s system, proven through promotions that generated millions in sales, helps you write more persuasive copy in less time. Perfect for copywriters struggling with research or looking to improve their conversion rates.

📚 PROOF OF COURSE

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What you’ll learn in Research Beast:

Research Beast teaches you Kim Krause Schwalm’s proven six-step research process that transforms how you write copy. Here’s what you’ll learn:

• Learn to gather research “nuggets” and run effective discovery calls with clients
• Master the Prism Exercise to understand your prospect’s feelings and problems
• Use the 5-step features and benefits process that goes beyond basic features
• Find the unique mechanism that makes skeptical prospects believe your offer
• Learn the critical research step most copywriters skip completely
• Create compelling big ideas and solid copy platforms that convert better

This program gives you everything you need to research like a top copywriter and create dangerously good copy that gets results.

Research Beast Course Curriculum:

✅ Introduction: Six Steps to Becoming a Research Beast

This first module sets up the foundation of the whole course, showing how good research leads to “dangerously good” copy that gets better results.

The module has welcome videos, written versions, and a starter guide that explains the six-step research process Kim has built through her years as a top copywriter.

Students learn how each step helps create copy that connects with readers and makes them take action.

✅ Step One: Gather the Nuggets!

This module teaches students how to collect starting research materials from clients and product experts to build a base for their copy.

Key parts include the Client “Start Kit” Checklist for asking for needed materials and the Discovery Call Checklist for good interviews with product makers or spokespeople.

The module focuses on finding ideas that speak to what readers deeply want, with tips on recording and writing down discovery calls to capture useful insights.

✅ Step Two: Get Crystal-Clear On Who You’re Writing To

This important module helps copywriters fully understand their target reader through detailed research about who they are.

The main tool is the Prism Exercise, which helps writers understand the reader’s hopes, dreams, fears, worries, and strong feelings about the problem the product fixes.

A “watch me work” video shows Kim using the Prism Exercise for an actual sinus supplement promotion, showing real-world use of these ideas.

✅ Step Three: Dig Out What’s Special About Your Product or Service

This module takes students beyond basic features and benefits to find the truly compelling parts of a product or service.

The special 5-step Features and Benefits Exercise (instead of the usual 2-step method) creates more insights, proof points, and copy material for both logical and emotional persuasion.

Students learn to spot what makes the product truly special, with templates, examples, and a full training video from Kim’s Titans Xcelerator program.

✅ Step Four: Find the Unique Mechanism

This module focuses on finding the key difference that helps doubtful readers believe your product will work when others have failed.

Students learn to figure out their reader’s level of awareness and market knowledge, key factors in creating an effective “big idea” and copy approach.

A bonus “Steal Our Winners” case study shows how Kim made an extra $50K from a single email by using these ideas well.

✅ Step Five: The Crucial Step Most Copywriters Skip Completely!

This module covers an essential research step that Kim says most copywriters either rush through or skip entirely.

While the exact details aren’t shown in the folder list, it’s presented as a vital bridge between the research gathered and the development of the copy plan.

The guide in this section reveals this often-missed step that can greatly improve the success of copywriting projects.

✅ Step Six: Come Up with the “Big Idea” and Develop Your Copy Platform and Outline

The final main module teaches students how to combine all previous research into a powerful “big idea” and structured copy outline.

Students learn to create a professional Copy Platform/Outline to get client approval before writing, with templates and examples provided for practical use.

The module includes training on developing big ideas from Dan Ferrari’s “Fast Track to A-List” program, showing how to turn research into concepts that grab attention and drive response.

✅ Bonus Content

The course includes several valuable extra workshops and Q&A sessions that add to the main lessons:

A Q&A call with Kim covers research tips, avoiding research “rabbit holes,” finding hard-to-find studies, and pricing advice for copywriters.

A special workshop with Sam Woods focuses on using AI tools like ChatGPT to enhance the Research Beast process, showing how to generate copy ideas and work with AI alongside exercises like the Prism Exercise.

A feedback workshop shows Kim giving direct comments on students’ Prism exercises and AI-created output, stressing the need to manually refine AI content and organize research effectively.

Who is Kim Krause Schwalm?

Kim Krause Schwalm is a top A-list direct response copywriter and respected mentor. She started at Phillips Publishing as a marketing director before becoming their first female copywriter with a control in the Health division in 1998.

Kim has written successful promotions for major companies like Agora, National Geographic, and Healthy Directions. Her Curcumin2K control ran for over 8 years and generated $300 million in sales.

She helps other copywriters through her “Get Dangerously Good” platform, offering courses and coaching. Kim speaks at industry events like AWAI’s Bootcamp and Copy Chief Live.

Through her marketing newsletter and “Copy Insiders” list, Kim shares valuable copywriting insights that have made her one of the industry’s most respected teachers.