Julian Cole – Strategy Finishing School

Julian Cole Strategy Finishing School [Instant Download]

1️⃣. What is Julian Cole Strategy Finishing School?

Strategy Finishing School is a practical course that teaches you how to become a strategic leader in the marketing world.

Through 190+ video lessons, you’ll learn everything from basic strategy concepts to advanced leadership skills.

The course shares real world frameworks for brand strategy and communications planning that actually work, the same ones used by major brands like Apple and Disney.

Instead of just theory, you’ll get hands on tools you can use right away to advance your career.

📚 PROOF OF COURSE

2️⃣. What you’ll learn in Strategy Finishing School:

Strategy Finishing School helps you become a better strategic leader. Here’s what you’ll learn:

• Strategy Basics: Learn how to develop and use strategy effectively
• Leadership Skills: Master diplomacy and selling your strategy to clients
• Research Methods: Turn data into useful insights
• Brand Planning: Create strong brand and communication strategies
• Business Strategy: Learn how advertising works and impacts business

You’ll get practical tools and methods you can use right away in your work. The course focuses on real-world applications rather than just theory.

3️⃣. Strategy Finishing School Course Curriculum:

✅ Section 1: Strategy Fundamentals

The foundational section introduces core strategic thinking principles and essential frameworks. Students learn the 1-2-3 Strategy Formula, develop skills in brief writing, and master the nested strategy approach. This section establishes the groundwork for all advanced strategic work.

Strategy Exercises

This module provides hands-on experience through real-world briefs from WestJet, Finishline, Mildura Dairy, and Four Seasons. Students apply theoretical concepts to practical scenarios, developing critical analysis skills.

Strategy Operating System

An introduction to the systematic approach of strategic thinking. This module covers strategy definition, workflow optimization, and practical frameworks. Students learn to create effective strategy decks and develop their unique strategic voice.

Video Resources

A comprehensive collection of strategy breakdowns featuring major brands like Burger King, JBL, Nike, and Geico. These case studies demonstrate successful strategy implementation across various industries and contexts.

✅ Section 2: Research Methodology

This section focuses on developing robust research skills essential for strategic planning. Students learn effective questioning techniques, data source evaluation, and insight validation methods.

Research Fundamentals

Covers essential research methodologies, including strategy kick-off questions, scrapbooking techniques, and client questioning skills. Students learn to gather and organize strategic intelligence effectively.

✅ Section 3: Insights Development

A deep dive into the art and science of generating meaningful insights. This section distinguishes between observations and true insights, teaching students to identify and articulate strategic opportunities.

Insight Creation

Progressive learning from basic insight identification to advanced techniques in insight flipping and tension creation. Features expert perspectives from industry leaders on reframing and insight development.

✅ Section 4: Strategic Briefing

Explores the crucial skill of translating strategy into actionable creative briefs. Students master the Sacred Six Elements and learn to craft compelling propositions that inspire creative teams.

Brief Writing
Comprehensive coverage of brief writing, from fundamental structures to advanced techniques. Includes practical examples from Seamless, Cheetos, and Carhartt campaigns.

✅ Section 5: Brand Strategy

Focused on the fundamentals of brand building and strategic positioning. This section covers brand architecture, archetypes, and advertising idea development.

✅ Section 6: Communications Planning

A thorough exploration of communications strategy, from consumer journey mapping to tactical execution. Students learn to develop comprehensive communication frameworks and campaign ecosystems.

Communications Fundamentals
Covers the essential elements of communications planning, including journey mapping, framework development, and tactical briefing techniques.

Advanced Communications
Focuses on advanced topics like innovation planning, blueprints, and annual content strategy development.

✅ Section 7: Advertising Effectiveness

Examines the principles of successful advertising and measurement methodologies. Students learn about mental and physical availability, category entry points, and KPI frameworks.

✅ Section 8: Business Strategy

Concentrates on broader business strategy applications, including proactive strategy development and SWOT analysis techniques.

✅ Section 9: Strategic Diplomacy

Addresses the crucial soft skills needed for strategic leadership, including presentation design, stakeholder management, and creative collaboration.

✅ Section 10: Strategy Management

Advanced section covering department leadership, talent management, and strategic operations. Includes guidance on building and managing strategy teams.

✅ Section 11: Strategy Sales

Focuses on the commercial aspects of strategy, including scope definition and proactive strategy development.

✅ Section 12: Professional Development

Comprehensive career development guidance, from industry basics to advanced career progression strategies. Includes portfolio development and burnout prevention.

✅ Section 13: Supplementary Resources

Extensive collection of webinars covering various strategic topics, providing additional perspectives and practical applications.

The curriculum concludes with specialized sections on platform-specific strategy (Sections 14-20), including detailed playbooks for major social media platforms and strategy kick-off toolkits. These sections provide practical, platform-specific guidance for implementing strategic initiatives across different channels and contexts.

4️⃣. Who is Julian Cole?

Julian Cole leads strategy for top brands like Apple, Facebook, Disney, and Uber.

He was Head of Communications Planning at BBDO and BBH New York, managing 15+ strategists. His team created successful campaigns for PlayStation, Bacardi, and Coca-Cola.

Seeing a need for practical strategy training, Julian started Strategy Finishing School in 2019. The school has now taught over 3,000 strategists worldwide.

His expertise in communications, brand strategy, and leadership makes him a trusted industry expert.

5️⃣. Who should take Julian Cole Course?

Strategy Finishing School is perfect for anyone wanting to learn or improve their strategy skills:

• New Strategists who need to learn the basics
• Current Strategists wanting to advance their skills
• Creative Professionals moving into strategy roles
• Career Switchers starting in strategy
• Strategy Leaders looking to improve management skills

The course gives you practical tools to succeed, whether you’re just starting or aiming for leadership roles.

6️⃣. Frequently Asked Questions: