Chris Haddad – The P.I.G. Method

Chris Haddad The P.I.G. Method Course [Instant Download]

1️⃣. What is Chris Haddad The P.I.G. Method:

The P.I.G. Method (Punched In The Gut) teaches you how to write copy that triggers deep emotional responses in your audience. Created by Chris Haddad, it shows you how to identify and tap into people’s primal motivations to boost sales.

The method transforms ordinary sales copy into powerful stories that connect with readers on an emotional level. It’s based on techniques that have doubled and even quadrupled conversion rates for various offers.

Using the P.I.G. Method’s storytelling framework, you’ll learn to craft headlines and copy that grab attention and compel people to buy. These are the same strategies Haddad used to generate $700 million in sales across different markets.

📚 PROOF OF COURSE

2️⃣. What you’ll learn in The P.I.G. Method:

The P.I.G. Method teaches you how to write copy that connects with people and gets them to buy. Here’s what you’ll learn:

• Market Understanding: Discover what your audience truly wants and why they buy
• Story Framework: Learn the P.I.G. Method Action Beat Map to write stories that sell
• Better Results: Use techniques that have doubled and quadrupled sales
• Opening Lines: Write headlines that grab attention and keep people reading
• Buying Psychology: Learn why people make purchases and how to speak to their needs
• Converting Copy: Turn average products into best-sellers

Whether you’re just starting or have years of experience, this course shows you how to write copy that brings in more sales.

3️⃣. The P.I.G. Method Course Curriculum

The course focuses on understanding customer desires, creating persuasive sales stories, and implementing these strategies in video sales letters (VSLs) and other marketing materials to drive conversions.

Module 1: Understanding Your Market’s Psychology

This module establishes the psychological foundation of effective marketing by teaching students how to identify and leverage their audience’s core desires. Students learn mind-reading techniques to uncover what truly motivates their market beyond surface-level needs.

The module explores the concept of “deep, irrational desires” that drive purchasing decisions, providing frameworks to identify these hidden motivations. Students also study the “7 Deadly Sins” framework as a lens for understanding human motivation and learn to play “The Empathy Game” to truly connect with their audience’s emotional state.

A bonus lesson titled “If I Weren’t Rich I’d Be Dead” likely provides real-world context about the importance of effective marketing techniques. Each lesson comes with accompanying worksheets designed to help students apply concepts to their specific markets.

Module 2: The P.I.G. Story Framework

Module 2 introduces the central storytelling framework of the course – the P.I.G. Method – which appears to be a structured approach to crafting persuasive marketing narratives. The module begins by revealing the P.I.G. Story and Beat Map, providing students with a clear template for narrative development.

Students learn key storytelling elements including hero development, villain creation, and crisis moments that create emotional impact. The module details how to structure narratives around “The Choice” that prospects must make, while avoiding “Dead Ends” that can derail the sales process.

Advanced storytelling techniques like revealing “Secrets and Magic” and showcasing “Amazing Results” are covered to build credibility and desire. The module concludes with lessons on emotional callbacks, writing with drama, and practical implementation sessions with Chris and co-instructor Pauline.

Bonus 1: VSL Deep Dives

This bonus section provides detailed analyses of six successful video sales letters across different industries. Each deep dive examines real-world examples including Power 4 Home, Pimsleur Approach, Flat Belly Fix, Mobile Money Machines, How to Kiss A Man, and Gorilla Flow.

These case studies likely deconstruct each VSL to show how the P.I.G. Method principles have been applied successfully in the marketplace. By studying diverse examples, students can see how the same framework adapts across different products, markets, and customer demographics.

Bonus 2: Swipe File Collection

This bonus provides students with “The ULTIMATE Chris ‘Mr. Moneyfingers’ Haddad File” – a compilation of proven marketing materials, copy examples, and templates. This swipe file serves as a reference library students can use for inspiration and guidance when creating their own marketing materials.

Weekly Calls

The program includes recordings of live coaching calls from December 2021, where Chris likely answers student questions, reviews work, and provides additional insights. These calls would give students exposure to real-time problem-solving and application of the course concepts.

VSL Workshops

This comprehensive section provides step-by-step guidance for creating complete video sales letters, divided into six detailed modules:

Module 1: Research & Promise

Students learn the critical research phase for VSL creation and how to craft a compelling “Big Promise” that hooks viewers. Assignments guide students through practical implementation of these foundational elements.

Module 2: Construction & Structure

This module covers the structural elements of effective VSLs, including the “What Works Outline” for reliable performance. Students learn to create irresistible bonuses, craft guarantees that remove risk, and develop price justifications that maximize perceived value.

Module 3: Storytelling Implementation

Building on the core program, this module focuses specifically on selling through stories and creating compelling narratives. Students study the Hero’s Journey structure with concrete examples like “Text Your Wife Into Bed” and learn techniques for emotional transference.

Module 4: Case Study Analysis

This module analyzes complete VSL examples including “Text Your Wife Into Bed” and an “Acid Reflux” campaign. Students see how the principles taught throughout the course manifest in successful real-world applications.

Module 5: Openings & Closings

Students learn to craft powerful VSL openings that grab attention and various opening techniques for different markets. The module also covers creating compelling bullet points and constructing closes that drive action, with practical assignments for each element.

Module 6: Script to Presentation

The final workshop module guides students through translating written scripts into complete presentations. Students learn to transform their scripts into compelling visual presentations and effective slide decks, completing the VSL creation process.

Course Progression

The P.I.G Method is structured to build skills sequentially, beginning with psychological foundations and customer understanding before introducing the storytelling framework. This ensures students first grasp why people buy before learning how to craft narratives that trigger those buying decisions.

The main modules establish the core methodology, while the VSL Workshops provide practical implementation guidance for a specific high-value marketing asset. Case studies and deep dives throughout the program show real-world applications of the techniques.

Weekly calls provide support and clarification, while the swipe file offers ready-to-use examples. The curriculum balances theoretical knowledge with practical application, guiding students from understanding customer psychology to creating complete, persuasive marketing assets.

4️⃣. Who is Chris Haddad?

Chris Haddad (“Mr. Moneyfingers”) is a top copywriter who has generated over $700 million in sales during his 16-year career. His specialty is writing copy that connects emotionally with readers and gets them to take action.

He created The P.I.G. Method after discovering how powerful emotional storytelling could be. Using these techniques, he turned many products into bestsellers, including a fitness offer that became ClickBank’s #1 product for over a year.

After working with marketing expert Jeff Walker, Chris appeared on The Rachel Ray Show and became known for his unique approach to sales copy. Top marketers like Russell Brunson and David Deutsch regularly praise his ability to write copy that drives sales.

5️⃣. Who should take Chris Haddad Course?

This course is perfect for:

• Aspiring Copywriters: Learn foundational skills and emotional techniques.
• Experienced Marketers: Improve conversion rates and storytelling prowess.
• Entrepreneurs: Create impactful messaging for your products and services.
• Business Owners: Drive sales through emotionally resonant marketing.
• Marketing Agencies: Elevate your team’s storytelling and copywriting skills.

If you want to connect deeply with your audience and boost your conversions, this course is for you.

6️⃣. Frequently Asked Questions: