Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY

Oliver – Google Ads Masters – Learn Google Ads the RIGHT WAY (773.7 MB)

Introduction

Oliver’s course starts with an introduction to Google Ads, exploring its history, importance, and evolution as a powerful tool for digital marketers. Students learn the fundamentals and advanced tactics to maximize ROI and build campaigns tailored to their specific objectives.

How to Approach the Course

To maximize learning, Oliver encourages students to adopt a structured approach:

• Watch & Implement: Apply the lessons to an actual account for hands-on experience.
• Experiment & Test: Google Ads requires testing various strategies for the best results.
• Continuous Learning: Google’s platform evolves, so keeping up with updates is key.

About the Instructor

Oliver is a seasoned expert in Google Ads, dedicated to helping marketers improve their ad management and achieve measurable success through Google’s platform. He brings a practical, results-oriented teaching style.

Course Agenda Overview

The course is divided into structured modules, covering each campaign type in detail:

1. Google Search Ads: Core principles and campaign strategies.
2. Google Shopping: Techniques for eCommerce businesses.
3. Display Campaigns: Broad-reaching campaigns across Google’s Display Network.
4. Video Campaigns: YouTube ad formats and strategies.
5. Other Campaign Types: App, Discovery, and Local campaigns.
6. Golden Bonus: Advanced tools and tips.

Module I: The Basics

The basics cover foundational knowledge:

• Google Ads History: Background and evolution of the platform.
• Account Setup: Step-by-step guide to creating an account.
• Account Structure: Best practices for setting up an effective structure.
• Interface Navigation: Understanding the dashboard for seamless management.

Module II: Google Search Ads

The search module focuses on creating high-performing search ads:

• Keyword Research: Tools and strategies for building a robust keyword list.
• Campaign Structure: Ideal ways to organize campaigns for clarity.
• Ad Creation: Crafting compelling ad copy with extensions.
• Bid Strategies: Choosing the right approach to bid management.
• Advanced Tactics: Remarketing and Dynamic Search Ads for tailored reach.

Module III: Google Shopping

For eCommerce, the Google Shopping module includes:

• Merchant Centre Setup: Overview of Google Merchant Centre.
• Product Feed Creation: Setting up product feeds for visibility.
• Standard & Performance Max Campaigns: Selecting the optimal campaign type.
• Advanced Tips: Using feed rules and multi-country campaigns effectively.

Module IV: Display Campaigns

This section dives into display ads, ideal for reaching a wide audience:

• Targeting Strategies: Audience and content-based targeting.
• Creating Ads: Designing display ads to captivate viewers.
• Advanced Dynamic Ads: Using feeds for personalized ads.
• Bidding: Implementing Viewable CPM bid strategy unique to display.

Module V: Video Campaigns

YouTube ads are explored through step-by-step guidance:

• Ad Formats: Overview of YouTube’s various ad formats.
• Campaign Structure: Creating an effective video ad campaign.
• Advanced Tactics: Using ad sequencing to tell a cohesive brand story.

Module VI: Other Campaign Types

Explore specialized campaign types:

• App Campaigns: Driving installs and engagement.
• Discovery Campaigns: Reaching new customers.
• Local Campaigns: Attracting customers to brick-and-mortar locations.

Module VII: Golden Bonus

This final module shares expert tips for efficient ad management:

• Google Ads Editor & Data Studio: Using advanced tools for insights.
• Recommendations Tab: When to apply or ignore Google’s suggestions.
• Seasonality Adjustments: Techniques to optimize during peak sales.

The Google Ads Masters course by Oliver provides essential tools for mastering Google Ads, from initial setup to advanced strategies, making it ideal for any digital marketer aiming to achieve success through Google’s ad network.