Joanna Wiebe The 10x Freelance Copywriter Course [Instant Download]
What is Joanna Wiebe The 10x Freelance Copywriter?
The 10x Freelance Copywriter by Joanna Wiebe is a business course that teaches you how to build a six-figure business beyond basic freelancing.
The program includes 7 complete modules plus bonus webinars showing Wiebe’s proven methods for building authority and landing top-paying clients.
This course shows you proven strategies to turn freelance jobs into a growing copywriting business. You’ll learn to build authority, get top-paying clients, and create multiple income sources.
Based on the successful Copywriter Mastermind program, this training helps you work smarter, charge more, and grow a real business.
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What you’ll learn in The 10x Freelance Copywriter:
The 10x Freelance Copywriter gives you everything to scale your copywriting business beyond typical freelancing. Here’s what you’ll learn:
- Authority building strategies: Create a personal brand that attracts high-paying clients to you
- Premium client acquisition: Land dream clients using proven outreach, proposals, and sales techniques
Revenue diversification: Build multiple income streams beyond client work - Business systematization: Set up processes that save time and boost profits
- Pricing mastery: Confidently charge premium rates and package services effectively
- Strategic growth planning: Scale from freelancer to entrepreneur with long-term strategies
After finishing this course, you’ll transform from a typical freelancer into a business owner with predictable income and scalable systems.
The 10x Freelance Copywriter Course Curriculum:
✅ Getting Started: Building Your Foundation
This beginning section helps you change how you think about your freelance business. Joanna shows you how to work smarter instead of harder by setting better goals and changing your mindset. You’ll learn to stop limiting yourself and create goals that really inspire you.
The materials help you break free from old-school freelancing habits like charging by the hour. You’ll understand why saying “I should do this” holds you back and learn the difference between being a real freelancer and just another worker.
✅ Module 1: Creating Your 10x System
This module shows you real ways to have more free time while making more money. The theme days method changes how you manage time, letting you work just 20 hours a week while getting more done. You’ll learn to organize your schedule around focused work blocks instead of jumping between random tasks.
Choosing clients becomes smart and planned with the wishlist method, where you’ll pick the best clients to work with. The module shows you how to use a virtual assistant to check potential clients, create a system for getting referrals, and move all your paperwork online.
Making more money starts with stopping hourly rates and charging based on value instead. You’ll get email templates for asking for referrals and learn to manage yourself better for improved results.
✅ Module 2: Becoming a Conversion Expert
This module shows what copywriters really do in growing companies. You’ll learn what you don’t need to do, so you can focus on writing that actually sells. The lessons explain where copywriters belong in marketing teams using simple frameworks for clear roles.
Getting your process right is the main focus, with detailed guides for research, planning, writing, and design steps. You’ll get checklists for doing research and learn how to avoid problems with client teams through clear rules and good communication.
A real-world design tutorial shows you exactly how to use these ideas. The module helps you build confidence through having a good system instead of waiting for inspiration.
✅ Module 3: Building Your Reputation with Content
Creating content becomes a way to make more money instead of wasting time. You’ll learn how smart content has helped successful copywriters earn more and how to become known as an expert beyond just having a nice logo. The module helps you find your “why” as the base for real, honest content.
The 6-in-6 plan gives you a clear way to create content regularly. You’ll master the blog post formula that builds your expertise and learn to write content that sells instead of just informs.
Writing for other sites versus your own site is covered in detail. The module includes ways to start relationships and templates for making connections through your writing.
✅ Module 4: Getting Better Clients
This module answers whether you should focus on one type of work or do many things. You’ll decide what you need from clients and set your standards, taking charge of finding clients instead of waiting for them. The lessons show that getting clients is something you do actively, not passively.
Using a virtual assistant continues with better ways to check potential clients. You’ll learn how to run quick 15-minute meetings to evaluate prospects and master looking professional.
Pricing changes include knowing when to offer package deals instead of custom work. Basic pricing strategies help you raise your rates confidently while giving great value.
✅ Module 5: Making Money Multiple Ways
Setting monthly income goals becomes the base of your business plan. You’ll explore six extra ways to make money beyond client work, creating a three-year plan for different income sources. The module answers important questions about redesigning websites and content plans.
Building an email list becomes a key ongoing task with specific ways to do it. You’ll learn to set up emails that sort subscribers automatically and choose between websites that capture leads or using your blog as your main site.
Creating package services includes setting rates and matching goals. The module gives you templates for automatic emails that keep leads interested while you work on important projects.
✅ Module 6: Mindset and Long-term Success
This module gives you important perspective on keeping going without burning out. You’ll learn why some “nice-to-haves” are actually must-haves for growing steadily. The lessons deal with the mental challenges of growing your business quickly.
How business growth affects relationships with friends and family gets attention. The module looks at why you really take on clients and the main differences between freelancers and regular employees.
Staying focused and consistent becomes critical for success. You’ll learn to avoid changing direction all the time and find that answers for growth often come from what you already have, not from outside.
✅ Module 7: Advanced Growth Strategies
The final module prepares you for the next level of your business. Advanced focusing methods unlock premium prices while smart client management handles complex projects. You’ll explore speaking opportunities as ways to build your reputation.
Creating courses becomes a natural next step for your expertise, with guidance on understanding and making money from waiting lists. Money management grows with business-owner-level thinking about operations.
Simple growth strategies bring together everything you’ve learned into practices you can maintain. The module ends with five key principles for keeping momentum after the course.
✅ Bonus Materials: Special Skills
A/B testing basics give copywriters ways to make decisions based on data. You’ll learn how tests work, creating ideas to test, and when to stop experiments. The FAQ section answers common testing questions.
Complete tutorials cover everything from editing to make copy believable to writing cold emails. Specific methods include the Bucket Brigade for keeping readers interested, using Amazon reviews for copy ideas, and writing proposals that win projects.
✅ Webinars: Expert Advice
Industry experts share special knowledge through focused sessions. Topics include cold email mastery with Laura Lopuch and Brian Lenney, and referral systems with Ry Schwartz. You’ll learn strategies for landing big clients and advanced pricing including getting paid royalties.
Using new media and building your reputation complete the expert series. Each webinar includes practical resources and guides you can use right away.
Who is Joanna Wiebe?
Joanna Wiebe is the original conversion copywriter and founder of Copyhackers. She pioneered data-driven copywriting techniques that changed how businesses write persuasive content.
With over 20 years of experience, Wiebe has worked with major brands like Intuit, Canva, Buffer, and Wistia. She’s spoken on over 100 international stages, including MozCon and INBOUND.
In 2011, Wiebe left her corporate job at Intuit to co-found Copyhackers. The platform became the top resource for copywriters worldwide, teaching conversion-focused writing through courses and tutorials.
Wiebe founded Copyhackers Agency and Airstory writing software. Her Copywriter Mastermind program helped hundreds of copywriters build six-figure businesses, with students tripling their rates.
Today, Wiebe leads the copywriting industry with innovative teaching methods. Her work has influenced thousands of copywriters globally, making her one of the most respected conversion copywriting experts.
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