Nick Shackelford – How to Run Facebook Ads 2.0

Nick Shackelford How to Run Facebook Ads 2.0 Course [Instant Download]

What is Nick Shackelford How to Run Facebook Ads 2.0?

Nick Shackelford’s How to Run Facebook Ads 2.0 is a Facebook advertising course that teaches you the “MGD Framework” for creating Facebook ads that work after iOS 14.5 changed everything.

The program shows exactly how to build a reliable system for generating consistent leads and sales in any business type, even with small budgets, using principles that work regardless of algorithm changes.

Created from Nick’s experience managing $100M+ in ad spend across 150+ different businesses, this course reveals the step-by-step “Make Good Decisions Framework” that replaced outdated tactics with a proven approach for today’s Facebook advertising environment.

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What you’ll learn in How to Run Facebook Ads 2.0:

Nick Shackelford’s Facebook Ads 2.0 course teaches you a complete system for making profitable Facebook ads in today’s tough ad world.

The “MGD Framework” works for businesses of all sizes – built from spending over $100M on Facebook ads across more than 150 different brands.

You’ll learn how to:

• Create winning ads from scratch to scale for steady customer growth
• Use strategies that work after iOS 14.5 update to beat competitors using old methods
• Master media buying to find your perfect audience even when they’re hard to track
• Build ad creative that consistently turns viewers into customers
• Set up proper tracking for accurate performance measurement
• Create effective Facebook funnels for prospecting, re-engagement, and remarketing

This course helps both beginners and experienced advertisers with principles that keep working even when Facebook changes its rules.

How to Run Facebook Ads 2.0 Course Curriculum:

✅ Module 1: Facebook Foundations

This module teaches the basic Facebook advertising knowledge, showing what common myths are false and explaining key terms. Students learn to set up business accounts, install tracking pixels, understand return goals, and see how the Facebook sales path works.

Key lessons include “The 15 BS Facebook Myths That Are Costing You Money,” which fixes wrong ideas about the platform, and “Setting ROAS Targets,” which helps you figure out how much you can spend on ads while still making money. The module also shows how to set up your account with Facebook Ads 2.0 and put tracking code on your website.

✅ Module 2: Finding Your Target Market & Buyers (Top of Funnel Prospecting)

This module focuses on ways to find new possible customers who haven’t seen your brand before. Students learn ad planning, naming systems for better management, and different testing methods.

The testing methods covered include Dynamic Creative Testing (DCT), Asset Testing, and Manual Testing with Cost Cap – all meant to improve your ads for new people. Special focus is on how to pick audiences, which is very important since iOS14 changed how targeting works.

✅ Module 3: Warming Them Up at Middle of Funnel (Re-Engagement)

Module 3 covers the middle stage where people know your brand but haven’t bought yet. Students learn how to reach out to these people again, what campaign types to use, and which audiences to target at this stage.

The FAB method (Features, Advantages, Benefits) is taught as a way to write better ad text for this stage. The module shows how middle-stage messages should be different from first-time ads and demonstrates how to connect all re-engagement parts together.

✅ Module 4: Converting to Buyers at Bottom of Funnel (Remarketing)

This module teaches strategies for turning interested people into paying customers through remarketing ads. Students learn to create effective campaigns and build special audience lists for different customer groups.

A step-by-step demo shows exactly how to set up remarketing audiences. The course also shows examples of ads and text that work well for remarketing, showing how to create a sense of urgency and overcome final doubts.

✅ Module 5: Ad Creative That Converts

Module 5 goes deep into creating ads that get people to take action, with frameworks for both text and images/videos. Students learn to plan ad content step-by-step and make sure ads match what people see after clicking.

The difference between brand-building ads and action-driving ads is clearly explained, helping students choose the right approach for their goals. The module includes templates and worksheets for planning ad text and matching messages.

✅ Module 6: Troubleshooting Common Problems to Avoid Costly Mistakes

This practical module addresses common problems advertisers face and provides simple ways to find and fix issues. Students learn to use different dashboard views when looking into performance problems.

The “MGD Method” (Make Good Decisions) teaches how to analyze what’s connected to what for better choices. Other key topics include avoiding ad rejections, fixing website issues, and handling major market events.

✅ Module 7: How to Thrive in the New Facebook

This module focuses on adapting to Facebook’s changes after iOS14 updates. It features insider tips and strategies for using your own customer data in the new system.

Students learn 12 “algorithm-proof” Facebook ad strategies and techniques for predictably getting the most value from customers over time. Special attention is on driving traffic effectively in the new system.

✅ Module 8: Creative and Tactics

The final main module shows advanced creative strategies and practical approaches from industry experts. Jordan Menard, called “The Ad Man Behind The Gurus,” shares creative insights for ads that get results.

Special campaign types like “Pitchfork Campaigns” and manual bidding approaches are explained clearly. The module also covers how to work with influencers and gives advice on static image ads versus story-based video ads.

✅ Bonuses

The bonus content includes ready-to-use templates like the Ad Planning Template, Return Calculator, and the Decision-Making Template. Students also receive Nick’s “Copy & Use” Facebook ads file and access to a private community group.

✅ Scaling Bonus

This extra section specifically covers how to grow successful campaigns both by spending more and by expanding to new audiences. It includes answers to common growth questions and resources for implementing scaling strategies effectively.

Who is Nick Shackelford?

Nick Shackelford is a top Facebook advertising expert and founder of Structured Social marketing agency. He’s managed over $100 million in Facebook ad spend across 150+ brands in different industries.

Nick started as a soccer player for LA Galaxy II. When that ended in 2015, he was in debt and joined Apple’s marketing team, helping promote products like iPhone 7 and Apple Watch.

In 2017, Nick gained fame as the entrepreneur behind the viral fidget spinner trend. His company Fidgetly used Facebook ads to make fidget spinners one of the fastest-growing products ever.

He then launched Structured Social, which now manages $10 million monthly in ad spend. His agency helped PupSocks reach $13 million in just 32 days and Diff Eyewear make $255,000 in their first 24 hours.

Nick is known as an advertising innovator who created the “MGD Framework” (Make Good Decisions) from thousands of tests across many industries.

He’s worked with big brands like Apple, Snow Teeth Whitening, Vessi Footwear, and Step Banking. Companies seek his advice to grow quickly through social media ads.

Nick teaches timeless principles instead of short-term tricks, giving students advertising skills that work even when platforms change.