Content Editing 101 by Erica Scheider & Rob Lennon

Erica Scheider & Rob Lennon Content Editing 101 Course [Instant Download]

1️⃣. What is Content Editing 101?

Content Editing 101 is a course by Erica Scheider & Rob Lennon that teaches you how to transform your writing from good to great using proven editing techniques and AI tools.

This course gives you a clear, step-by-step process to edit your content confidently, without second-guessing what to change and why.

Erica Schneider and Rob Lennon show you how proper editing actually saves time while dramatically improving your writing quality and reader engagement.

📚 PROOF OF COURSE

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2️⃣. What you’ll learn in Content Editing 101?

Content Editing 101 teaches you essential skills to make your writing better. Here’s what you’ll learn:

• New mindset to see editing as adding value, not just cutting words
• Copy editing basics like removing redundant words, using active voice, and building better sentences
• Developmental editing to create stronger arguments and improve how your content flows
• The “What-Why-How” structure to organize your writing clearly
• Practical techniques that save time while making your content better
• AI tools that help you edit faster and learn more quickly

The course blends traditional editing methods with AI technology for a hands-on experience. You’ll finish with both skills and tools to edit your work with confidence.

3️⃣. Content Editing 101 Course Curriculum:

✅ Section 1: Content Editing 101 – Reset Your Writing Brain

This foundational section introduces you to the course structure and establishes the correct mindset for effective editing. You’ll learn why editing is a value-adding process rather than just cutting words, and discover the three essential types of editing that will transform your content.

Module 1.1: Course Introduction

The welcome module orients you to the course structure and explains how to get maximum value from the materials. You’ll get a preview of the transformative editing techniques you’ll master throughout the program.

Module 1.2: Editing Essentials Bootcamp

This module breaks down the three fundamental types of editing: developmental, copy, and proofreading. You’ll understand when to use each type and how they work together to create compelling content that keeps readers engaged.

✅ Section 2: Sentence Surgeon – Craft Powerful Sentences With Ease Through Copy Editing

This section focuses on mastering copy editing techniques that will significantly improve your writing at the sentence level. You’ll learn practical methods to eliminate redundancy, strengthen your voice, and create smooth-flowing content.

Module 2.1: Copy Editing Foundations

Learn why copy editing is the perfect starting point for improving your writing. This module introduces essential tools like the Hemingway Editor and explains why surface-level edits create immediate impact.

Module 2.2: Redundancy Removal Toolkit

Discover techniques to identify and eliminate unnecessary repetition in your writing. You’ll receive a comprehensive reference guide of redundant phrases to watch for in your content.

Module 2.3: Active Voice Activation

Learn how to transform passive sentences into active ones, making your writing more direct and engaging. This module includes AI tools to help you identify passive voice in your own content.

Module 2.4: Flow Enhancement Techniques

Master parallelism to create smooth, flowing sentences and lists that keep readers engaged. You’ll learn how proper sentence structure creates rhythm in your writing.

Module 2.5: Advanced Sentence Construction

This module covers tense consistency (and why present tense usually works best) and the four types of sentence structures you need to master. You’ll learn when to use short, punchy sentences versus longer, more complex ones.

Module 2.6: Hook Writing Secrets

This bonus module reveals specific techniques for crafting attention-grabbing hooks that work equally well for intros and transitions throughout your content.

Module 2.7: AI Editing Tools

Access all the copy editing AI prompts and custom bot links that will help you implement what you’ve learned more quickly and effectively.

✅ Section 3: Big Picture Blueprint – Master Developmental Editing

This advanced section teaches you to step back and evaluate your content’s overall structure and effectiveness. You’ll learn to identify gaps in your argument, strengthen your main points, and create powerful takeaways.

Module 3.1: The Developmental Mindset

Shift your perspective from line-level edits to big-picture thinking. This module helps you see your content through a reader’s eyes to identify structural improvements.

Module 3.2: Argument Construction

Learn the Claim-Support-Takeaway framework to build compelling arguments that persuade readers. This module shows you how to strengthen each component for maximum impact.

Module 3.3: Strategic Content Structure

Master the What-Why-How Sandwich method for organizing your content logically. This proven structure guides readers through your ideas in the most effective sequence.

Module 3.4: Creating Powerful Takeaways

Discover techniques for crafting memorable takeaways that ensure your main points stick with readers long after they’ve finished your content.

Module 3.5: Developmental AI Tools

Access all developmental editing AI prompts and custom bot links that will help you implement big-picture editing techniques more efficiently.

✅ Section 4: Live Editing Masterclass

Watch professional editors in action as they apply all the course principles to real content. This section demonstrates how the editing process flows from start to finish.

Module 4.1: Live Editing Demonstration

Erica and Rob perform a complete edit on actual content, talking through their decision-making process and showing you how to apply the course concepts in real time.

Module 4.2: Style Development Tools

Access templates for creating personal content guidelines and tone of voice scales. These tools help you maintain consistency across all your writing.

Module 4.3: Editing Pitfall Prevention

Learn the most common editing mistakes and how to avoid them. This module ensures you don’t inadvertently make your content worse during the editing process.

✅ Section 5: You’re A Self-editing Superhero — Where To Next

This concluding section helps you integrate your new editing skills into your regular writing workflow and points you toward additional resources for continued growth.

Module 5.1: Course Completion

Wrap up your learning journey with final thoughts and tips for implementing your new skills consistently. This module includes information on how to expense the course for tax purposes.

Module 5.2: Additional Resources

Learn about complementary courses like “Hooked on Writing Hooks” that can further enhance your content creation skills.

4️⃣. Who are Erica Scheider & Rob Lennon?

Erica Schneider has worked as a content editor for over 10 years in both traditional and digital publishing. She started as a freelancer on Upwork where she completed 122+ jobs before becoming a Head of Content. Erica now helps thousands of writers improve their skills and earn more money.

Rob Lennon, known as the “AI Whisperer,” creates AI tools that make writing and editing easier. He combines his background in software development and marketing to build systems that edit content like professionals do. His tools make advanced editing techniques available to all writers.

Together, Erica and Rob blend traditional editing methods with AI technology in their courses. Marketing leaders like Amanda Natividad (VP at SparkToro) and content creator Kieran Drew praise their practical teaching frameworks.

5️⃣. Who should take Erica Scheider & Rob Lennon Course?

Content Editing 101 helps anyone who wants to write better through smart editing. This course is perfect for:

• Content creators who want more reader engagement through clearer, more compelling content.
• Freelance writers who want to charge higher rates by delivering more polished work.
• Entrepreneurs and founders who write their own marketing and need to save time while getting better results.
• Social media managers creating posts that drive more engagement and conversions.
• Aspiring editors learning professional techniques from industry experts.

If you struggle with knowing what to change in your writing or spend hours second-guessing your edits, this course gives you the structure and confidence to improve your content quickly.

6️⃣. Frequently Asked Questions: